My Experience

Experience

Sr. User Experience Researcher | Allergan Aesthetics | October 2024 - Present

• Scope, plan, and conduct end-to-end user research to solve complex, ambiguous, and high-impact problems and drive 0→1 innovation in consumer and provider technologies.

• Galvanize stakeholders through compelling storytelling, mapping research insights and opportunities to specific in-flight workstreams and upcoming roadmap items.

• Championed a key product opportunity identified through generative research, unlocking pivotal capability for 6k multi-location healthcare practices, AA’s top-revenue accounts.

• Lead research for three product squads, maintaining research roadmaps and unifying the collective understanding of the jobs-to-be-done through journey maps and personas.

Product Researcher | Consultant | May 2024 - October 2024

• During a career break dedicated to world travel, offered consulting services to small businesses ranging from heuristic evaluation to multi-method user research initiatives.

• Developed and executed foundational discovery research plans tailored to specific client goals, including ethnographic field studies & concept testing for an early stage AI startup.

• Analyzed and synthesized research findings into actionable recommendations, presenting findings to clients through detailed reports and executive readouts.

Sr. User Experience Researcher | WM Technology | December 2021 - April 2023

• Pioneered a design research center of excellence integrating research into the product development process and growing the influence of UXR through effective advocacy, demonstrated expertise, cross-functional collaboration, and inclusive leadership.

• Led research for consumer- and client-facing digital products, moderating 150+ hours of user interviews to continuously identify opportunities and deliver actionable insights.

• Produced statistically discernible customer archetypes from a large-scale survey with more than 20K responses, enhancing the organization’s shared understanding of the user base.

• Democratized research by educating a UXD team of 12 on usability testing protocols, empowering designers to conduct unmoderated studies thus increasing UXR capacity.

• Led research for consumer- and client-facing digital products, moderating 150+ hours of user interviews to continuously identify opportunities and deliver actionable insights.

• Produced statistically discernible customer archetypes from a large-scale survey with more than 16K responses, enhancing the organization’s shared understanding of the user base.

• Democratized research by educating a UXD team of 12 on usability testing protocols, empowering designers to conduct unmoderated studies thus increasing UXR capacity.

User Experience Researcher | Abercrombie & Fitch | March 2019 - December 2021

• Independently supported product management, UX design, and marketing via applied mixed-method user research and human-centered design strategy recommendations.

• Conducted qualitative and quantitative research lending formative insights to the development of a high-visibility digital shopping feature that improved revenue per visit by +1.8% and drove an annualized operating margin increase of $7M per A/B testing.

• Maintained a shared research repository and synthesized cross-functional outputs to triangulate UX insights with supplemental data, enhancing the depth of research findings.

Omni Product/Marketing Analyst | Abercrombie & Fitch | November 2015 - March 2019

• Owned product and marketing strategy for key business development ventures as well as global omnichannel programs including gift cards and novel digital payment methods.

• Achieved +32% year-over-year Hollister sales growth in China directly managing strategic roadmaps, brand partnerships, and marketing budgets exceeding $4M.

• Led the design and implementation of a new e-gift card purchasing experience, resulting in significant lifts in digital gift card revenue (+22%) and conversion (+48%).