My Experience

Experience

Sr. User Experience Researcher | Allergan Aesthetics | October 2024 - Present

Product Researcher | Consultant | May 2024 - October 2024

• Conduct comprehensive UX research, employing mixed-method approaches to gather qualitative and quantitative insights, leading to data-driven design decisions.

• Develop and execute tailored research plans to meet specific client needs and goals.

• Analyze and synthesize research findings into actionable recommendations, presenting insights to clients through detailed reports and compelling storytelling.

Sr. User Experience Researcher | WM Technology | December 2021 - April 2023

• Established a design research center of excellence in an organization new to user-centered practices, integrating research into the design thinking process and growing the influence of UX research through effective cross-functional collaboration and thought leadership.

• Led research for consumer- and client-facing digital products, moderating 150+ hours of user interviews to continuously identify opportunities & deliver insights.

• Produced statistically discernible customer archetypes from a survey with more than 20K responses, enhancing the organization’s shared understanding of the audience.

• Designed and actualized research plans influencing a B2B analytics tool that boosted client satisfaction by +30% and decreased calls to customer service by 20%.

• Trained a UX design team of 12 on usability testing protocols and best practices, empowering UXD to conduct unmoderated studies thus increasing UXR capacity.

User Experience Researcher | Abercrombie & Fitch | March 2019 - December 2021

• Operated as a research team of one supporting product management and UX via mixed-method research and human-centered design strategy recommendations.

• Conducted qualitative and quantitative research lending formative insights to the development of a digital shopping feature that improved revenue per visit by +1.8% and drove an annualized operating margin increase of $7M.

• Maintained a shared research repository and referenced secondary resources to triangulate UX findings with supplemental data, enhancing the depth of insights.

• Facilitated remote journey mapping workshops for more than 100 attendees/session.

International E-commerse | Abercrombie & Fitch | August 2017 - March 2019

• Achieved +32% year-over-year online growth for the Hollister brand in China by developing and executing strategic roadmaps and brand partnerships, managing marketing budgets of $4M+, and fostering relationships with overseas agencies.

• Cultivated a deep understanding of international customers to adapt global campaign pillars, ultimately driving growth in traffic (+29%) and conversion (+10%).

• Launched the Gilly Hicks brand on China’s largest online retail platform, supplementing digital & social marketing with offline activations including a pop-up store in Shanghai.

Product Marketing | Abercrombie & Fitch | November 2015 - August 2017

• Owned product innovation and marketing strategy of omnichannel programs including gift cards, digital payment methods, and the A&F Credit Card.

• Led the design and implementation of a new e-gift card purchasing experience, resulting in significant lifts in digital gift card revenue (+22%) and conversion (+48%).

• Coordinated integrated co-marketing campaigns with partners including Apple & Visa.