Hi, I’m Rachael.

I’m a UX Researcher harmonizing the art of design with the science of human behavior. And sometimes geeking out about tech podcasts.

With six years of experience conducting rigorous, end-to-end research across consumer apps and B2B platforms, I bring a deep commitment to user-centered strategy and innovation, driving product growth through actionable insights.

Portfolio → Experience →

I take a mixed-methods approach to user research,
and as far as methodologies go, I run the gamut.

Qualitative + quantitative? You bet. Attitudinal + behavioral? Heck yeah.
Generative + evaluative? And everything in between.

And don’t just take my word for it:

Featured projects:

Allergan Aesthetics Business Insights

A generative research study leveraging in-depth interviews to identify high-impact opportunities within a top-tier segment, ultimately mapping insights & recommendations to strategic roadmaps & product workstreams.

WM Customer Survey & Archetypes

A quantitative research initiative featuring multivariate regression & cluster analyses of large-scale survey data in the development of statistically distinct customer segments and compelling archetypes.

A&F Digital Outfitting Feature

A high-visibility, high-impact ecommerce feature development case study driven by extensive formative research and competitive analysis and optimized through iterative experience design & user testing.