My Experience

Experience

Sr. User Experience Researcher | Allergan Aesthetics | October 2024 - Present

• Scope, plan, and conduct end-to-end user research to illuminate opportunities, solve complex, ambiguous, and high-impact problems, and drive 0→1 innovation in consumer apps and healthcare provider software.

• Championed a key product opportunity identified through generative research that promises to unlock pivotal capability for 6k multi-location healthcare practices (32k+ locations), Allergan Aesthetics’s top-revenue-tier accounts ($2.6B).

• Lead research for three product squads (Insights, Provider Success, and Practice Marketing), maintaining research roadmaps and repositories and unifying the collective understanding of the jobs-to-be-done through journey maps and personas.

• Galvanize stakeholders through compelling storytelling, mapping insights and implications to specific in-flight workstreams.

Product Researcher | Consultant | May 2024 - October 2024

• During a personal sabbatical dedicated to world travel, offered consulting services to small businesses ranging from heuristic evaluations to rigorous multi-method research initiatives, leveraging AI as a research assistant to maximize efficiency.

• Developed and executed discovery research plans tailored to specific client goals, including observational field studies and concept testing for an early-stage AI startup prototype, synthesizing findings into thorough, actionable recommendations.

• Analyzed and synthesized research findings into actionable recommendations, presenting findings to clients through detailed reports and executive readouts.

Sr. User Experience Researcher | WM Technology | December 2021 - April 2023

• Pioneered a design research center of excellence integrating research into the product development process and growing the influence of UXR through effective advocacy, demonstrated expertise, and trust-building cross-functional collaboration.

• Led research for consumer- and client-facing digital products, moderating 150+ hours of user interviews on a rolling basis to continuously amplify user voices, uncover opportunities and pain points, and guide product and design strategy.

• Produced statistically discernible customer segments and visceral archetypes from a large-scale survey with more than 22k total responses, illuminating unforeseen patterns and enhancing the organization’s shared understanding of the user base.

• Democratized research by coaching a UXD team of 12 on usability testing protocols, empowering designers to conduct unmoderated studies thus increasing UXR capacity.

User Experience Researcher | Abercrombie & Fitch | March 2019 - December 2021

• Independently supported product management, UX design, marketing, and product-channel merchandising through applied qualitative and quantitative user research and human-centered design strategy recommendations.

• Conducted extensive user research lending critical formative insights to the development of a high-visibility digital shopping feature that improved revenue per visit by +1.8%, an annualized operating margin gain of $7M, per A/B testing.

• Maintained a shared research repository and synthesized cross-functional inputs to triangulate UXR insights with supplemental data, enhancing the depth and resonance of research findings and establishing foundational “known knowns.”

Omni Product/Marketing Analyst | Abercrombie & Fitch | November 2015 - March 2019

• Owned product and marketing strategy for key international business development ventures as well as global omnichannel programs including gift cards and novel digital payment methods, with co-marketing partners including Apple and Visa.

• Achieved +32% year-over-year Hollister brand sales growth in China directly managing strategic roadmaps, assortment and promotion strategy, brand partnerships, overseas agency relations, and marketing budgets exceeding $4M.

• Led the design + implementation of a new e-gift card UX driving lifts in digital gift card revenue (+22%) and conversion (+48%).