Experience

I specialize in producing actionable insights that fuel user-centered innovation, bring product vision into focus, and drive business growth.

I have 7+ years of industry experience conducting strategic qualitative and quantitative research in both B2C and B2B domains, underpinned by an educational background in marketing research and consumer insights.

In-depth interviews, contextual inquiry, surveys, A/B testing, data analytics, usability testing, field studies, diary studies, focus groups, VOC methods, participatory design, card sorting, tree testing, heuristic evaluation, accessibility standards
Research tools: UserTesting, UserZoom, Qualtrics, Maze, Lyssna, Dovetail, Optimal Workshop, Dscout, ChatGPT, Optimizely, Pendo, Mixpanel, Adobe Analytics, Tableau, InMoment, ForeSee, Fullstory, Quantum Metric, Lookback, Hotjar, Fuel Cycle, Sharpr
Design tools: Figma, FigJam, Miro, Mural, Lucidchart, Sketch, InVision, Adobe Creative Suite, various generative AI tools
Operations tools: Google Workspace, Microsoft Office 365, Atlassian Jira & Confluence, Airtable, Notion, Slack, Asana

Key skills:

Mixed-Methods Research

I design and execute end-to-end research studies using an array of qualitative and quantitative methods to answer research questions holistically and deliver rich insights.
Triangulation & Synthesis

I connect the dots across diverse data sources to surface patterns, reconcile contradictions, and illuminate the “why” behind human behavior.
Interpretation & Storytelling

I translate complex research findings into clear, compelling narratives that resonate with stakeholders and inspire product direction.
Linking Insights to Strategy

I bridge the gap between user needs and business goals, ensuring research directly informs roadmap prioritization and product strategy.
Customer Journey Excellence

I cultivate a foundational and unified understanding of the customer to embed empathy into decision-making and promote human-centered innovation.