My Work
A small sample of research studies I’ve conducted
Allergan Aesthetics Business Insights
Project: A generative research study leveraging in-depth interviews to identify high-impact opportunities, ultimately mapping insights & recommendations to roadmaps & workstreams.
Outcome: 55+ qualitative user insights & key opportunities mapped to relevant workstreams, a data-critical update to sales team protocol catalyzed by root-causes analysis, and a 0→1 Business Insights experience that promises to unlock pivotal capability for multi-location businesses, AA’s most productive accounts.
Weedmaps Customer Survey & Archetypes
Project: A quantitative research initiative leveraging in-depth statistical analyses of large-scale survey data for the development of distinguished customer archetypes.
Outcome: Robust quantitative customer insights and statistically distinguished customer segments adapted to non-personified user archetypes, which have been cross-functionally adopted and integrated into the collective product development process.
WM for Business Analytics Experience
Project: An end-to-end research study generating formative & evaluative insights through in-depth client interviews, contextual inquiry, & iterative user testing.
Outcome: An effective & enabling self-serve analytics solution tailored to the complex needs of retail business operators, increasing overall client satisfaction by 30% and reducing calls to Client Success teams by 20%.
A&F Digital Outfitting Feature Development
Project: A feature development case study driven by extensive formative research and optimized through iterative product design & user testing.
Outcome: An engaging and successful digital outfitting feature that proved through A/B testing to increase revenue per visit (RPV) by 1.8%, an annualized gain of $7 million.
Hollister Denim Shopping Insights
Project: A mixed-methods foundational research study triangulating primary and secondary data sources to illuminate untold truths about the Hollister Denim shopper, with methods including ethnographic field studies, in-depth interviews, in-store intercept surveys, data analytics, and contextual inquiry.
Outcome: A newfound understanding of and empathy for a critical customer segment, coupled with rich insights providing a North Star for Product, Merchandising, and Marketing teams.
