My Work
A small sample of research studies I’ve conducted
Allergan Aesthetics Business Insights
Project: A generative research study leveraging in-depth interviews to identify high-impact opportunities within a top-tier segment, ultimately mapping insights & recommendations to roadmaps & workstreams.
Outcome: 50+ qualitative user insights, key opportunities mapped to action plans, and the foundation for a 0→1 Business Insights experience that promises to unlock pivotal capability for multi-location businesses, AA’s most productive accounts.
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Weedmaps Customer Survey & Archetypes
Project: A quantitative research endeavor utilizing in-depth statistical analyses of large-scale survey data for the development of statistically distinguished customer archetypes.
Outcome: Robust quantitative customer insights and definitive customer segments adapted to visceral user archetypes, which have been cross-functionally adopted and integrated into the collective product development process.
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WM for Business Analytics Experience
Project: A sprint-paced, end-to-end research initiative generating formative & evaluative insights to guide product development through in-depth client interviews, contextual inquiry, & iterative user testing.
Outcome: An effective & enabling self-serve analytics solution tailored to the complex needs of retail business operators, increasing overall client satisfaction by 30% and reducing calls to Client Success teams by >50%.
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A&F Digital Outfitting Feature Development
Project: A high-visibility, high-impact feature development case study driven by extensive formative and competitive research and optimized through iterative, human-centered experience design & user testing.
Outcome: An engaging and effective digital outfitting feature that proved through A/B testing to increase revenue per visit (RPV) by 1.8%, an annualized operating margin gain of $7 million.
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Hollister Denim Shopping Insights
Project: A mixed-methods foundational research study triangulating primary and secondary data sources to illuminate untold truths about the Hollister denim shopper, with methods including observational field studies, contextual inquiry, in-depth interviews, and usability testing.
Outcome: A newfound and united understanding of and empathy for a critical customer segment, coupled with rich insights providing a North Star for Product, Design, Marketing, and Merchandising teams.
